Jiayi Lee

Co-founder & COO at Nectar Learning · D2C food brands · consumer brands, supply chain

Nectar Learning

Melbourne, Australia · AEST (UTC+10)

13+ years experience

Melbourne Business School

English

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Overview

Founder of Nectar Learning (D2C food brands). 14 years of building before that. Raised $39 million across 2 rounds. Before that: Stripe and Xero.

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Skills

HR techconsumer brandssupply chainmarketing

Co-founderLooking for a co-founder

closes in 3 months

The idea: Looking for an operations co-founder for fleet telematics for public hospitals
Stage: Idea
I bring: 12 years in D2C food brands
Looking for: Product-minded engineer
Commitment: Full-time now
Location: Melbourne or remote

I bring 14 years of D2C food brands (currently Nectar Learning). Ideally you've sold to enterprises. Incorporated, self-funded so far.

Melbourne, Australiaconsumer brandssupply chainmarketing

Co-founder & COO
Dec 2022 - Present
Nectar Learning · 3 yr 10 mo · Full-time · Melbourne, Australia
- Grew the team to 54 people across 4 countries.
- Previously built and sold a small D2C food brands company.
- Signed 37 paying customers, 18 of them enterprises.
Engineering Manager
Oct 2021 - Dec 2022
Stripe · 1 yr 2 mo · Contract · Melbourne, Australia
- Reduced cloud spend on storage by 21% in two quarters.
- Cut p99 latency on the storage services from 333ms to 67ms.
Senior Software Engineer
Aug 2020 - Oct 2021
Xero · 1 yr 2 mo · Full-time · Melbourne, Australia
- Cut p99 latency on the payments platform services from 708ms to 176ms.
Engineering Manager
Mar 2017 - Jul 2020
Globe Telecom · 3 yr 4 mo · Full-time · Melbourne, Australia
- Led the migration of 24 services to HR tech.
- Moved 71% of developer platform traffic off a legacy monolith without a customer-facing incident.
Engineering Manager
Dec 2013 - Mar 2017
Mastercard · 3 yr 3 mo · Full-time · Melbourne, Australia
- Shipped a rewrite that took build times from 19 minutes to under 5.
- Brought on-call pages for public API down from 33 a week to 2.

D2C food brands benchmark

2023

Reproducible benchmarks comparing supply chain and marketing on real workloads.

Write-up: D2C food brands in practice

2022

A long-form guide to D2C food brands for people starting out.

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