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Joaquin Castro

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Group Product Manager at Johnson & Johnson · Creator tools · creator economy, mobile

Works at
Johnson & Johnson
Location
Atlanta, GA · ET (UTC-5)
Experience
14+ years experience
Education
Kellogg School of Management
Languages
English
Advising
Message Connect

Overview

Based in Atlanta. I lead creator tools at Johnson & Johnson. Took creator activation from 18% to 45% in three quarters. Grew creator revenue from $2 million to $14 million ARR. Before that: Ford and Snap. Most at home with creator economy and community.

Good reasons to reach out
  • Advice on creator tools
  • Speaking or podcast invitations
  • Questions about creator tools
  • Second opinions on mobile decisions
Please don't message about
  • Offshore staffing offers
  • Generic networking requests
  • Feature requests for my employer's product

Travels often; replies within 48 hours

Skills
communitycontentmonetisationcreator economymobileAPIs
AdvisingOpen to advising
closes in 3 months

Office hours for PMs moving into fintech: creator tools and APIs

Topics
creator tools, community, APIs
Format
Async reviews
Terms
Paid
Capacity
A few async reviews a month
Best for
Seed to Series A teams

14 years of creator tools. Prefer specific questions over coffee chats.

Atlanta, GAmobilecreator economycontent
Open

Experience

  1. Group Product Manager
    Jul 2025 - Present
    Johnson & Johnson · 1 yr 4 mo · Full-time · Atlanta, GA
    • Ran 190 customer interviews before writing the first spec.
    • Killed 4 features nobody used and shipped the 4 that customers asked for.
  2. Product Manager
    Oct 2021 - Jul 2025
    Ford · 3 yr 9 mo · Full-time · Atlanta, GA
    • Took creator activation from 19% to 51% in three quarters.
  3. Product Manager
    Apr 2018 - Oct 2021
    Snap · 3 yr 6 mo · Full-time · Atlanta, GA
    • Took creator activation from 27% to 41% in three quarters.
    • Ran 142 customer interviews before writing the first spec.
  4. Associate Product Manager
    May 2015 - Jan 2018
    Everline Digital · 2 yr 8 mo · Full-time · Atlanta, GA
    • Grew creator revenue from $4 million to $27 million ARR.
    • Ran 167 customer interviews before writing the first spec.
  5. Associate Product Manager
    Oct 2012 - May 2015
    Deloitte · 2 yr 7 mo · Full-time · Atlanta, GA
    • Cut time-to-first-value for new creator customers from 19 days to 2.

Projects

Conference talk: lessons from creator
2023

What went wrong and what worked while scaling creator tools.

References

No references yet.

Education

  1. Kellogg School of Management
    MBA, Business Administration
    2011 - 2013
  2. UC Berkeley
    BA, Computer Science
    2007 - 2011

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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