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Overview
Content Marketing Lead at Spotify, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Starbucks and Snap. Swimming before work keeps me sane.
Good reasons to reach out
- Thoughtful intros to people in my field
- Second opinions on content strategy decisions
- Questions about content and SEO
Please don't message about
- Paid follower schemes
- Offshore staffing offers
- Crypto token projects
Travels often; replies within 48 hours
Skills
editorialanalyticscontent strategycopywriting
Experience
- Content Marketing LeadJan 2025 - PresentSpotify · 1 yr 10 mo · Full-time · Pittsburgh, PA
- Grew organic traffic from 167k to 1097k monthly visits.
- Hired and trained a content team of 11.
- Marketing AssociateMar 2023 - Jan 2025Starbucks · 1 yr 10 mo · Full-time · Pittsburgh, PA
- Built a library of 790 articles that still drives sign-ups.
- Marketing AssociateJul 2021 - Dec 2022Snap · 1 yr 5 mo · Full-time · Pittsburgh, PA
- Built a library of 215 articles that still drives sign-ups.
Projects
Conference talk: lessons from content
2026What went wrong and what worked while scaling content and SEO.
Write-up: content and SEO in practice
2026A long-form guide to content and SEO for people starting out.
References
No references yet.
Education
- Duke UniversityBS, Journalism2017 - 2021
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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