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Overview
I've spent 12 years on brand and marketing design - first at Woolworths Group, now at Harvest Commerce. Cut support tickets about brand by 51% with clearer copy and states. Brought the brand flows to WCAG 2.2 AA. Before that: Westpac and Woolworths Group. I speak at conferences a couple of times a year.
Good reasons to reach out
- Questions about brand and marketing design
Please don't message about
- Courses and coaching offers
- Unpaid design tests
Travels often; replies within 48 hours
Skills
brand designillustrationweb designtypography
Experience
- Staff Product DesignerJun 2022 - PresentHarvest Commerce · 4 yr 5 mo · Full-time · Auckland, New Zealand
- Built a component library 39 engineers ship with every day.
- Cut support tickets about brand by 52% with clearer copy and states.
- Ran 131 usability sessions and turned them into a research repository.
- Senior Product DesignerJan 2019 - Jun 2022Westpac · 3 yr 5 mo · Full-time · Auckland, New Zealand
- Ran 53 usability sessions and turned them into a research repository.
- Product DesignerMay 2015 - Jan 2019Woolworths Group · 3 yr 8 mo · Full-time · Auckland, New Zealand
- Brought the brand flows to WCAG 2.2 AA.
References
No references yet.
Education
- Melbourne Business SchoolMBA, Business Administration2015 - 2017
- Peking UniversityBSc, Industrial Design2010 - 2014
Details
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