Kathleen Payne

Design Manager at Canadian Tire | ex-PwC

Canadian Tire

Vancouver, BC · PT (UTC-8)

7+ years experience

McMaster University

English, Arabic

Co-founder

Messaging unavailable

Overview

Based in Vancouver. I lead brand and marketing design at Canadian Tire. Brought the brand flows to WCAG 2.2 AA. Built a component library 72 engineers ship with every day. Before that: PwC and Meta. Big believer in written communication.

Good reasons to reach out

People who want to build this with me
Questions about brand and marketing design
Speaking or podcast invitations
Working sessions on web design

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SEO and link-building offers
Generic networking requests
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Skills

typographyweb designillustrationbrand design

Co-founderLooking for a co-founder

closes in 3 months

Looking for a design-minded co-founder for warehouse robotics for real-estate developers

The idea: Warehouse robotics for real-estate developers
Stage: Prototype
I bring: 13 years in brand and marketing design
Looking for: Commercial co-founder who has sold to enterprises
Commitment: Part-time to start
Location: Vancouver or remote

I bring 7 years of brand and marketing design (currently Canadian Tire). Ideally you've sold to enterprises. Full-time from day one.

Vancouver, BC · remote OKillustrationweb designbrand design

Open

Experience

Design Manager
Apr 2023 - Present
Canadian Tire · 3 yr 6 mo · Full-time · Vancouver, BC
- Built a component library 74 engineers ship with every day.
- Shipped the brand redesign that lifted task completion 28%.
- Ran 112 usability sessions and turned them into a research repository.
Product Designer
Dec 2021 - Apr 2023
PwC · 1 yr 4 mo · Full-time · Vancouver, BC
- Ran 38 usability sessions and turned them into a research repository.
- Shipped the brand redesign that lifted task completion 35%.
UX Researcher
Oct 2019 - Dec 2021
Meta · 2 yr 2 mo · Full-time · Vancouver, BC
- Cut support tickets about brand by 54% with clearer copy and states.

Projects

Write-up: brand and marketing design in practice

2022

A long-form guide to brand and marketing design for people starting out.

References

No references yet.

Education

McMaster University
BEng, Visual Communication
2014 - 2018

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