Tyler Holland

S

Director of Data Science at Canadian Tire · Product analytics

Canadian Tire
Vancouver, BC · PT (UTC-8)
13+ years experience
McMaster University
English, Spanish
Messaging unavailable

Overview

20 years in data science and analytics, the last 4 at Canadian Tire, where I lead the product analytics team. Replaced 108 hand-built dashboards with one metrics layer people trust.

Good reasons to reach out
  • Speaking or podcast invitations
  • Questions about product analytics
  • Second opinions on Amplitude decisions
Please don't message about
  • Data broker offers
  • Crypto token projects

Replies on weekends

Skills
funnel analysisPythonTableauAmplitude

Experience

  1. Director of Data Science
    Sep 2022 - Present
    Canadian Tire · 4 yr 1 mo · Full-time · Vancouver, BC
    • Built the product analytics models now used in 8 product decisions a quarter.
    • Replaced 98 hand-built dashboards with one metrics layer people trust.
    • Taught SQL to 142 non-analysts.
  2. Analytics Manager
    Dec 2019 - Sep 2022
    Ubisoft · 2 yr 9 mo · Full-time · Vancouver, BC
    • Built the product analytics models now used in 8 product decisions a quarter.
    • Wrote the metric definitions the leadership team reviews every week.
  3. Analytics Manager
    Feb 2017 - Dec 2019
    CIBC · 2 yr 10 mo · Full-time · Vancouver, BC
    • Replaced 80 hand-built dashboards with one metrics layer people trust.
    • Built the product analytics models now used in 8 product decisions a quarter.
  4. Data Analyst
    Jun 2015 - Feb 2017
    Lululemon · 1 yr 8 mo · Contract · Vancouver, BC
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 61 hand-built dashboards with one metrics layer people trust.
  5. Senior Data Scientist
    Nov 2013 - Jun 2015
    BMO · 1 yr 7 mo · Contract · Vancouver, BC
    • Wrote the metric definitions the leadership team reviews every week.

References

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Education

  1. McMaster University
    BEng, Mathematics
    2002 - 2006

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