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Kelly Hoffman

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Product Marketing Manager at Meridian Learning · Product marketing

Works at
Meridian Learning
Location
New York, NY · ET (UTC-5)
Experience
6+ years experience
Education
Johns Hopkins University
Languages
English
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Overview

Currently at Meridian Learning, where I work on product marketing. Launched 19 campaigns, 3 of them in new markets. Most at home with competitive intelligence and positioning. Board member at a local non-profit.

Good reasons to reach out
  • Thoughtful intros to people in my field
Please don't message about
  • Sales demos
  • Unpaid work or spec projects

Fastest replies in the morning

Skills
competitive intelligencelaunchessales enablementpositioning

Experience

  1. Product Marketing Manager
    Nov 2025 - Present
    Meridian Learning · 1 yr · Full-time · New York, NY
    • Launched the developer product in 6 markets.
    • Killed 8 features nobody used and shipped the 4 that customers asked for.
    • Grew developer revenue from $3 million to $43 million ARR.
  2. Growth Marketing Manager
    May 2022 - Nov 2025
    Boeing · 3 yr 6 mo · Full-time · New York, NY
    • Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable.
    • Launched 10 campaigns, 2 of them in new markets.
  3. Marketing Associate
    Oct 2020 - May 2022
    Airbnb · 1 yr 7 mo · Full-time · New York, NY
    • Launched 10 campaigns, 4 of them in new markets.

References

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Education

  1. Johns Hopkins University
    MS, Psychology
    2022 - 2024
  2. Northwestern University
    BA, Psychology
    2016 - 2020

Details

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