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Liisa Pedersen

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Director of Design at Criteo · User research · interviews, user research

Works at
Criteo
Location
Helsinki, Finland · EET (UTC+2)
Experience
10+ years experience
Education
Universitat Politècnica de Catalunya
Languages
English, Finnish
Co-founder
Message Connect

Overview

Based in Helsinki. I lead user research at Criteo. Built a component library 84 engineers ship with every day. Before that: Mercedes-Benz and Santander. Most at home with jobs to be done and interviews.

Good reasons to reach out
  • People who want to build this with me
  • Questions about user research
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Courses and coaching offers
  • SEO and link-building offers

Checks messages twice a week

Skills
usability testingjobs to be doneuser researchinterviewssynthesis
Co-founderLooking for a co-founder
closes in 3 months

Looking for a commercial co-founder for procurement for pharmacies

The idea
Procurement for pharmacies
Stage
Idea
I bring
11 years in user research
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
Helsinki or remote

I bring 13 years of user research (currently Criteo). Ideally you've shipped B2B software. Pre-product, some customer interviews done.

Helsinki, Finlandjobs to be donesynthesisuser research
Open

Experience

  1. Director of Design
    Feb 2023 - Present
    Criteo · 3 yr 9 mo · Full-time · Helsinki, Finland
    • Built a component library 49 engineers ship with every day.
    • Brought the research flows to WCAG 2.2 AA.
  2. Staff Product Designer
    Dec 2021 - Feb 2023
    Mercedes-Benz · 1 yr 2 mo · Full-time · Helsinki, Finland
    • Built a component library 29 engineers ship with every day.
    • Brought the research flows to WCAG 2.2 AA.
  3. Product Designer
    Mar 2020 - Dec 2021
    Santander · 1 yr 9 mo · Full-time · Helsinki, Finland
    • Cut support tickets about research by 35% with clearer copy and states.
    • Shipped the research redesign that lifted task completion 25%.
  4. Senior Product Designer
    Aug 2018 - Mar 2020
    Just Eat Takeaway · 1 yr 7 mo · Full-time · Helsinki, Finland
    • Brought the research flows to WCAG 2.2 AA.
    • Ran 67 usability sessions and turned them into a research repository.
  5. UX Researcher
    May 2017 - Aug 2018
    UBS · 1 yr 3 mo · Full-time · Helsinki, Finland
    • Ran 84 usability sessions and turned them into a research repository.

References

No references yet.

Education

  1. Universitat Politècnica de Catalunya
    MSc, Visual Communication
    2017 - 2019
  2. Humboldt University of Berlin
    BA, Visual Communication
    2010 - 2013

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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