Rocio Sofia Diaz

S

Finance Manager at Criteo · equity, board reporting

Criteo
Lisbon, Portugal · WET (UTC+0)
9+ years experience
Humboldt University of Berlin
English, Portuguese
Advising
Messaging unavailable

Overview

9 years in finance, the last 3 at Criteo, where I lead the investor relations team. Closed the books in 4 days, down from 13. Built the operating model the board used for a $50 million raise. Before that: Meta and L'Oréal. Most at home with ASC 606 and board reporting. I play football every Sunday.

Good reasons to reach out
  • Advice on investor relations
  • Questions about investor relations
Please don't message about
  • Tax filing services
  • Generic networking requests

Answers in batches on Fridays

Skills
board reportingASC 606equityinvestor relationsfundraising
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: investor relations and ASC 606

Topics
investor relations, ASC 606, fundraising
Format
Formal advisor role
Terms
Equity
Capacity
Two calls a month
Best for
First-time founders

9 years of investor relations. Can review plans, decks and hiring loops.

Lisbon, Portugal · remote OKfundraisingboard reportingasc 606
Open

Experience

  1. Finance Manager
    Apr 2024 - Present
    Criteo · 2 yr 6 mo · Full-time · Lisbon, Portugal
    • Took forecast accuracy to within 2% for 8 straight quarters.
    • Ran diligence on 10 acquisitions.
    • Built the operating model the board used for a $268 million raise.
  2. Financial Analyst
    Feb 2022 - Apr 2024
    Meta · 2 yr 2 mo · Full-time · Lisbon, Portugal
    • Built the operating model the board used for a $165 million raise.
    • Took forecast accuracy to within 1% for 9 straight quarters.
  3. Financial Analyst
    Jul 2020 - Feb 2022
    L'Oréal · 1 yr 7 mo · Full-time · Lisbon, Portugal
    • Ran diligence on 12 acquisitions.
  4. Financial Analyst
    Oct 2017 - Jul 2020
    Cabify · 2 yr 9 mo · Full-time · Lisbon, Portugal
    • Ran diligence on 10 acquisitions.

References

No references yet.

Education

  1. Humboldt University of Berlin
    BA, Accounting
    2013 - 2016

Details

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