Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Mahima Rathore

Sample profile

Content Marketing Lead at Larsen & Toubro | ex-Nykaa

Works at
Larsen & Toubro
Location
Noida, India · IST (UTC+5:30)
Experience
8+ years experience
Education
NIT Warangal
Languages
English, Hindi
AdvisingOpen to work
Message Connect

Overview

Content Marketing Lead at Larsen & Toubro, focused on content and SEO. Built a library of 300 articles that still drives sign-ups. Before that: Nykaa and Visa. Most at home with ABM and editorial. Learning woodworking.

Good reasons to reach out
  • Advice on content and SEO
  • Roles in content and SEO
  • Working sessions on copywriting
  • Speaking or podcast invitations
Please don't message about
  • SEO and link-building offers
  • Courses and coaching offers
  • Offshore staffing offers
Skills
analyticsABMcopywritingeditorial
AdvisingOpen to advising
closes in 3 months

Office hours for new marketing leads: content and SEO and ABM

Topics
content and SEO, ABM, editorial
Format
Async reviews
Terms
Paid
Capacity
One call a month
Best for
First-time founders

8 years of content and SEO. One call a month or async reviews.

Noida, Indiacopywritingabmeditorial
Open
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in consumer apps, Noida or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Fintech, Consumer apps
Work mode
On-site
Available
Immediately
Work authorization
Indian citizen
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Crypto

8 years in content and SEO. Strongest at analytics and copywriting. Available immediately.

Noida, Indiacopywritingeditorialanalytics
Open

Experience

  1. Content Marketing Lead
    Jun 2024 - Present
    Larsen & Toubro · 2 yr 5 mo · Full-time · Noida, India
    • Launched 7 campaigns, 6 of them in new markets.
    • Built a library of 731 articles that still drives sign-ups.
  2. Marketing Associate
    Sep 2021 - Apr 2024
    Nykaa · 2 yr 7 mo · Full-time · Noida, India
    • Built a library of 882 articles that still drives sign-ups.
    • Grew organic traffic from 192k to 792k monthly visits.
  3. Marketing Associate
    Feb 2020 - Sep 2021
    Visa · 1 yr 7 mo · Full-time · Noida, India
    • Launched 11 campaigns, 3 of them in new markets.
    • Grew organic traffic from 82k to 711k monthly visits.
  4. Marketing Associate
    Sep 2018 - Jan 2020
    Microsoft · 1 yr 4 mo · Full-time · Noida, India
    • Launched 7 campaigns, 4 of them in new markets.
    • Grew organic traffic from 43k to 1614k monthly visits.

Projects

Conference talk: lessons from content
2023

What went wrong and what worked while scaling content and SEO.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. NIT Warangal
    B.Tech, Business Administration
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

SponsoredExplore all sites on OneLifeVibe (opens onelifevibe.com in a new tab)