Marta Ionescu

Senior Data Scientist, Delivery Hero - incrementality · attribution · marketing mix modelling

Delivery Hero

Tallinn, Estonia · EET (UTC+2)

6+ years experience

University of Amsterdam

English, Estonian

Messaging unavailable

Overview

Currently at Delivery Hero, where I work on marketing analytics. Wrote the metric definitions the leadership team reviews every week. Most at home with attribution and SQL. Volunteer coding coach for school students.

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Working sessions on SQL

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Unpaid work or spec projects
Generic networking requests
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Replies on weekday evenings

Skills

SQLLookermarketing mix modellingincrementalityattributionR

Experience

Senior Data Scientist
Apr 2024 - Present
Delivery Hero · 2 yr 6 mo · Full-time · Tallinn, Estonia
- Wrote the metric definitions the leadership team reviews every week.
- Replaced 116 hand-built dashboards with one metrics layer people trust.
Data Scientist
Apr 2022 - Apr 2024
Nokia · 2 yr · Full-time · Tallinn, Estonia
- Replaced 85 hand-built dashboards with one metrics layer people trust.
Data Scientist
Jun 2020 - Dec 2021
BlaBlaCar · 1 yr 6 mo · Full-time · Tallinn, Estonia
- Replaced 22 hand-built dashboards with one metrics layer people trust.

References

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Education

University of Amsterdam
BSc, Computer Science
2016 - 2019

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