Natalia Isabella Martinez

S

Co-founder & CTO at Crest HQ · Edtech

Crest HQ
New York, NY · ET (UTC-5)
10+ years experience
Booth School of Business
English, Spanish
Raising
Messaging unavailable

Overview

Building Crest HQ in New York - edtech. Grew the team to 96 people across 5 countries. Previously built and sold a small edtech company. Before that: MongoDB and KPMG.

Good reasons to reach out
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Skills
growthcontentmobileeducation
RaisingRaising capital
closes in 3 months

Pre-seed round open - pet insurance for construction firms, 160 paying customers

Stage
Pre-seed
Raising
$1.5M
Instrument
Convertible note
Committed so far
$693k from an existing fund
Lead investor
Lead in place
Traction
160 paying customers after 6 months
Use of funds
18 months of runway to Series A milestones

160 paying customers after 6 months. Looking for investors who know cybersecurity and can help with enterprise sales.

New York, NY · remote OKmobilegrowtheducation
Open

Experience

  1. Co-founder & CTO
    Nov 2024 - Present
    Crest HQ · 1 yr 11 mo · Full-time · New York, NY
    • Signed 149 paying customers, 16 of them enterprises.
    • Raised $31 million across 3 rounds.
    • Grew the team to 22 people across 5 countries.
  2. Sales Manager
    Aug 2022 - Nov 2024
    MongoDB · 2 yr 3 mo · Full-time · New York, NY
    • Shortened the channel sales cycle from 7 months to 3.
    • Signed 27 channel partners that now source 33% of pipeline.
  3. Partnerships Manager
    Oct 2020 - Aug 2022
    KPMG · 1 yr 10 mo · Full-time · New York, NY
    • Opened 9 new logos over $2 million ACV in the region.
  4. Regional Sales Director
    Dec 2018 - Oct 2020
    Apple · 1 yr 10 mo · Full-time · New York, NY
    • Shortened the channel sales cycle from 12 months to 6.
  5. Enterprise Account Executive
    Oct 2016 - Dec 2018
    Johnson & Johnson · 2 yr 2 mo · Full-time · New York, NY
    • Signed 22 channel partners that now source 37% of pipeline.
    • Opened 3 new logos over $3 million ACV in the region.

Projects

Conference talk: lessons from company
2025

What went wrong and what worked while scaling edtech.

Side project: a reading list app
2023

Built with growth and education. 1315 people used it last year.

References

No references yet.

Education

  1. Booth School of Business
    MBA, Business Administration
    2020 - 2022
  2. University of Michigan
    BSE, Business Administration
    2012 - 2016

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