Nikhil Mahmood

S

Analytics Manager at Fenwick Solutions · Marketing analytics · R, Looker

Fenwick Solutions
Birmingham, UK · GMT (UTC+0)
12+ years experience
University of Manchester
English
Advising
Messaging unavailable

Overview

Currently at Fenwick Solutions, where I lead marketing analytics with a team of 5. Built the marketing science models now used in 6 product decisions a quarter. Most at home with attribution and SQL. Into vintage synthesizers.

Good reasons to reach out
  • Advice on marketing analytics
  • Second opinions on R decisions
  • Questions about marketing analytics
Please don't message about
  • Survey or panel invitations
  • Offshore staffing offers

Best reached early in the week

Skills
attributionRLookerSQLmarketing mix modelling
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: marketing analytics and attribution

Topics
marketing analytics, Looker, SQL
Format
Calls
Terms
Equity
Capacity
Two calls a month
Best for
First-time founders

14 years of marketing analytics. Small equity or paid hours - flexible.

Birmingham, UK · remote OKsqlattributionmarketing mix modelling
Open

Experience

  1. Analytics Manager
    Aug 2024 - Present
    Fenwick Solutions · 2 yr 2 mo · Full-time · Birmingham, UK
    • Wrote the metric definitions the leadership team reviews every week.
    • Built the marketing science models now used in 7 product decisions a quarter.
  2. Data Scientist
    Oct 2022 - Aug 2024
    BBC · 1 yr 10 mo · Full-time · Birmingham, UK
    • Replaced 107 hand-built dashboards with one metrics layer people trust.
  3. Senior Data Scientist
    Mar 2021 - Oct 2022
    KPMG · 1 yr 7 mo · Full-time · Birmingham, UK
    • Replaced 59 hand-built dashboards with one metrics layer people trust.
    • Built the marketing science models now used in 8 product decisions a quarter.
  4. Data Analyst
    Jan 2018 - Mar 2021
    Just Eat Takeaway · 3 yr 2 mo · Full-time · Birmingham, UK
    • Wrote the metric definitions the leadership team reviews every week.
  5. Data Analyst
    Nov 2014 - Jan 2018
    BBC · 3 yr 2 mo · Full-time · Birmingham, UK
    • Wrote the metric definitions the leadership team reviews every week.

References

No references yet.

Education

  1. University of Manchester
    BSc, Economics
    2008 - 2011

Details

Compensation expectations
What they are targeting for their next role.
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