Nina Weber
SGrowth Marketing Manager, BlaBlaCar - email · retention · segmentation
- BlaBlaCar
- Zurich, Switzerland · CET (UTC+1)
- 2+ years experience
- Humboldt University of Berlin
- English, German, French
Messaging unavailable
Overview
Based in Zurich. I work on lifecycle marketing at BlaBlaCar. Hired and trained a lifecycle team of 4. Most at home with retention and Braze. Board member at a local non-profit.
Good reasons to reach out
- Second opinions on Braze decisions
- Speaking or podcast invitations
- Working sessions on email
Please don't message about
- Guest post swaps
- Generic networking requests
- Agency or outsourcing pitches
Checks messages twice a week
Skills
emailretentionsegmentationCRMBraze
Experience
- Growth Marketing ManagerOct 2024 - PresentBlaBlaCar · 2 yr · Full-time · Zurich, Switzerland
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
- Lifted 90-day retention 6 points with lifecycle programs.
Projects
Write-up: lifecycle marketing in practice
2022A long-form guide to lifecycle marketing for people starting out.
References
No references yet.
Education
- Humboldt University of BerlinBA, Journalism2020 - 2023
Details
Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections