Thijs deVries

Senior Brand Manager at BlaBlaCar · Brand · storytelling, brand strategy

BlaBlaCar

Amsterdam, Netherlands · CET (UTC+1)

9+ years experience

Humboldt University of Berlin

English, Dutch

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Overview

I work on brand at BlaBlaCar in Amsterdam. Launched 18 campaigns, 6 of them in new markets. Hired and trained a brand team of 5. Before that: Wise and Telefónica. Learning Japanese, slowly.

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Second opinions on storytelling decisions

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Paid follower schemes
SEO and link-building offers
Crypto token projects

Checks messages twice a week

Skills

segmentationstorytellingconsumer insightbrand strategy

Experience

Senior Brand Manager
Jan 2023 - Present
BlaBlaCar · 3 yr 9 mo · Full-time · Amsterdam, Netherlands
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
- Hired and trained a brand team of 6.
Product Marketing Manager
Aug 2020 - Jan 2023
Wise · 2 yr 5 mo · Full-time · Amsterdam, Netherlands
- Launched the developer product in 9 markets.
Marketing Associate
Sep 2018 - May 2020
Telefónica · 1 yr 8 mo · Full-time · Amsterdam, Netherlands
- Launched 13 campaigns, 4 of them in new markets.
Marketing Associate
Oct 2017 - Sep 2018
McKinsey & Company · 11 mo · Full-time · Amsterdam, Netherlands
- Launched 10 campaigns, 3 of them in new markets.

References

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Education

Humboldt University of Berlin
BA, Business Administration
2014 - 2017

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