Simon deBoer

S

Product Manager at BlaBlaCar · Creator tools

BlaBlaCar
Brussels, Belgium · CET (UTC+1)
6+ years experience
University of Copenhagen
English, Dutch, French, Arabic
Messaging unavailable

Overview

Based in Brussels. I work on creator tools at BlaBlaCar. Cut time-to-first-value for new creator customers from 11 days to 4. Launched the creator product in 14 markets. Previously at Booking.com. Most at home with monetisation and mobile.

Good reasons to reach out
  • Questions about creator tools
Please don't message about
  • Sales demos
  • Unpaid work or spec projects
  • Courses and coaching offers

Checks messages twice a week

Skills
mobilemonetisationclinical workflowscontentcreator economycommunity

Experience

  1. Product Manager
    Nov 2022 - Present
    BlaBlaCar · 3 yr 11 mo · Full-time · Brussels, Belgium
    • Launched the creator product in 9 markets.
    • Took creator activation from 32% to 38% in three quarters.
    • Grew creator revenue from $9 million to $33 million ARR.
  2. Associate Product Manager
    Aug 2020 - Sep 2022
    Booking.com · 2 yr 1 mo · Full-time · Brussels, Belgium
    • Cut time-to-first-value for new creator customers from 9 days to 3.

Projects

Write-up: creator tools in practice
2025

A long-form guide to creator tools for people starting out.

Open-source clinical workflows toolkit
2024

A small library for creator tools that 621 developers star on GitHub.

References

No references yet.

Education

  1. University of Copenhagen
    MSc, Engineering
    2019 - 2021
  2. Humboldt University of Berlin
    BA, Engineering
    2016 - 2019

Details

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