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Rashid Ghanem

Sample profile

Content Marketing Lead at Marble Studio · Content and SEO · copywriting, editorial

Works at
Marble Studio
Location
Riyadh, Saudi Arabia · AST (UTC+3)
Experience
10+ years experience
Education
American University in Cairo
Languages
English, Arabic
Co-founder
Message Connect

Overview

10 years in marketing, the last 3 at Marble Studio, where I work on the content team. Built a library of 468 articles that still drives sign-ups. Hired and trained a content team of 10. Before that: Microsoft and Emirates NBD. Most at home with content strategy and copywriting. Into vintage synthesizers.

Good reasons to reach out
  • People who want to build this with me
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Offshore staffing offers
  • SEO and link-building offers

Travels often; replies within 48 hours

Skills
editorialanalyticscopywritingcontent strategy
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for expense management for LatAm marketplaces

The idea
Expense management for LatAm marketplaces
Stage
Customer interviews
I bring
10 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Full-time after funding
Location
Riyadh or remote

I bring 10 years of content and SEO (currently Marble Studio). Ideally you've built ML systems in production. Incorporated, self-funded so far.

Riyadh, Saudi Arabiaanalyticseditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Nov 2023 - Present
    Marble Studio · 3 yr · Full-time · Riyadh, Saudi Arabia
    • Hired and trained a content team of 3.
    • Built a library of 806 articles that still drives sign-ups.
  2. Growth Marketing Manager
    Sep 2022 - Nov 2023
    Microsoft · 1 yr 2 mo · Full-time · Riyadh, Saudi Arabia
    • Built a library of 621 articles that still drives sign-ups.
    • Hired and trained a content team of 7.
  3. Product Marketing Manager
    Jun 2021 - Sep 2022
    Emirates NBD · 1 yr 3 mo · Full-time · Riyadh, Saudi Arabia
    • Took lending activation from 35% to 49% in three quarters.
    • Launched the lending product in 14 markets.
  4. Growth Marketing Manager
    May 2018 - Apr 2021
    Qatar Airways · 2 yr 11 mo · Full-time · Riyadh, Saudi Arabia
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  5. Marketing Associate
    Jul 2016 - Feb 2018
    Talabat · 1 yr 7 mo · Full-time · Riyadh, Saudi Arabia
    • Grew organic traffic from 183k to 652k monthly visits.
    • Launched 5 campaigns, 4 of them in new markets.

References

No references yet.

Education

  1. American University in Cairo
    BA, Economics
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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