Rebecca Hayes

S

Head of Marketing at Nimbus Data | ex-Unilever

Nimbus Data
London, UK · GMT (UTC+0)
12+ years experience
UCL
English, Hindi
Messaging unavailable

Overview

Based in London. I lead performance marketing at Nimbus Data. Launched 14 campaigns, 5 of them in new markets. Before that: Unilever and BP. Most at home with creative testing and paid social. Trail runner and occasional climber.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Second opinions on CAC/LTV decisions
  • Questions about performance marketing
Please don't message about
  • Paid follower schemes
  • SEO and link-building offers
  • Generic networking requests

Answers in batches on Fridays

Skills
CAC/LTVpaid socialGoogle Adscreative testing

Experience

  1. Head of Marketing
    Jun 2024 - Present
    Nimbus Data · 2 yr 4 mo · Full-time · London, UK
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Ran 268 creative tests a year across paid social.
    • Launched 4 campaigns, 2 of them in new markets.
  2. Content Marketing Lead
    Dec 2022 - Jun 2024
    Unilever · 1 yr 6 mo · Full-time · London, UK
    • Launched 7 campaigns, 5 of them in new markets.
  3. Marketing Associate
    Dec 2019 - Dec 2022
    BP · 3 yr · Full-time · London, UK
    • Launched 4 campaigns, 5 of them in new markets.
  4. Growth Marketing Manager
    Jan 2018 - Dec 2019
    Sky · 1 yr 11 mo · Full-time · London, UK
    • Launched 13 campaigns, 3 of them in new markets.
  5. Marketing Associate
    Oct 2014 - Nov 2017
    Morgan Stanley · 3 yr 1 mo · Full-time · London, UK
    • Ran 268 creative tests a year across paid social.
    • Launched 14 campaigns, 6 of them in new markets.

References

No references yet.

Education

  1. UCL
    BSc, Communications
    2008 - 2011

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