Rebecca Hayes
SHead of Marketing at Nimbus Data | ex-Unilever
- Nimbus Data
- London, UK · GMT (UTC+0)
- 12+ years experience
- UCL
- English, Hindi
Messaging unavailable
Overview
Based in London. I lead performance marketing at Nimbus Data. Launched 14 campaigns, 5 of them in new markets. Before that: Unilever and BP. Most at home with creative testing and paid social. Trail runner and occasional climber.
Good reasons to reach out
- Thoughtful intros to people in my field
- Second opinions on CAC/LTV decisions
- Questions about performance marketing
Please don't message about
- Paid follower schemes
- SEO and link-building offers
- Generic networking requests
Answers in batches on Fridays
Skills
CAC/LTVpaid socialGoogle Adscreative testing
Experience
- Head of MarketingJun 2024 - PresentNimbus Data · 2 yr 4 mo · Full-time · London, UK
- Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
- Ran 268 creative tests a year across paid social.
- Launched 4 campaigns, 2 of them in new markets.
- Content Marketing LeadDec 2022 - Jun 2024Unilever · 1 yr 6 mo · Full-time · London, UK
- Launched 7 campaigns, 5 of them in new markets.
- Marketing AssociateDec 2019 - Dec 2022BP · 3 yr · Full-time · London, UK
- Launched 4 campaigns, 5 of them in new markets.
- Growth Marketing ManagerJan 2018 - Dec 2019Sky · 1 yr 11 mo · Full-time · London, UK
- Launched 13 campaigns, 3 of them in new markets.
- Marketing AssociateOct 2014 - Nov 2017Morgan Stanley · 3 yr 1 mo · Full-time · London, UK
- Ran 268 creative tests a year across paid social.
- Launched 14 campaigns, 6 of them in new markets.
References
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Education
- UCLBSc, Communications2008 - 2011
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