Rodrigo Pablo Fernandes

S

Head of Design at Wharf Cloud · User research · interviews, synthesis

Wharf Cloud
Lisbon, Portugal · WET (UTC+0)
14+ years experience
Bocconi University
English, Portuguese
AdvisingHiring
Messaging unavailable

Overview

20 years in product design, the last 2 at Wharf Cloud, where I lead the research team. Ran 56 usability sessions and turned them into a research repository. Before that: BlaBlaCar and Amazon. Board games, hiking, and terrible puns.

Good reasons to reach out
  • Advice on user research
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
  • Working sessions on user research
Please don't message about
  • Crypto token projects
  • Courses and coaching offers

Replies within two days

Skills
interviewsjobs to be donemotion designuser researchusability testingsynthesis
AdvisingOpen to advising
closes in 3 months

Office hours for first design hires: user research and motion design

Topics
user research, interviews, usability testing
Format
Formal advisor role
Terms
Free for early founders
Capacity
Two calls a month
Best for
Seed to Series A teams

20 years of user research. One call a month or async reviews.

Lisbon, Portugal · remote OKmotion designusability testingjobs to be done
Open
HiringHiring for a role
closes in 3 months

8 UX researcher roles open on the research team in Lisbon

Role
UX researcher
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$149k-$211k + equity
Team
Research, 15 people
Start
Within two months
Must have
Production experience with user research Production experience with motion design Clear written communication
Process
3 conversations, no take-home

Comp €99k-€112k. We decide within ten days. Message me with one thing you shipped that you're proud of.

Lisbon, Portugaljobs to be donesynthesismotion design
Open

Experience

  1. Head of Design
    Jul 2024 - Present
    Wharf Cloud · 2 yr 3 mo · Full-time · Lisbon, Portugal
    • Cut support tickets about research by 21% with clearer copy and states.
    • Ran 102 usability sessions and turned them into a research repository.
    • Built a component library 78 engineers ship with every day.
  2. Product Designer
    Aug 2021 - Jul 2024
    BlaBlaCar · 2 yr 11 mo · Full-time · Lisbon, Portugal
    • Ran 123 usability sessions and turned them into a research repository.
    • Brought the research flows to WCAG 2.2 AA.
  3. Design Manager
    May 2020 - Aug 2021
    Amazon · 1 yr 3 mo · Full-time · Lisbon, Portugal
    • Shipped the research redesign that lifted task completion 26%.
    • Brought the research flows to WCAG 2.2 AA.
  4. Product Designer
    Sep 2016 - May 2020
    Nokia · 3 yr 8 mo · Full-time · Lisbon, Portugal
    • Cut support tickets about research by 44% with clearer copy and states.
  5. Senior Product Designer
    Dec 2012 - Sep 2016
    Farfetch · 3 yr 9 mo · Contract · Lisbon, Portugal
    • Ran 91 usability sessions and turned them into a research repository.

Projects

User research benchmark
2025

Reproducible benchmarks comparing synthesis and interviews on real workloads.

References

No references yet.

Education

  1. Bocconi University
    BSc, Interaction Design
    2002 - 2005

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