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Rodrigo Carlos Navarro

Sample profile

Content Marketing Lead at Spotify | ex-Wolt

Works at
Spotify
Location
Lisbon, Portugal · WET (UTC+0)
Experience
10+ years experience
Education
Erasmus University Rotterdam
Languages
English, Portuguese
Open to work
Message Connect

Overview

Content Marketing Lead at Spotify, focused on content and SEO. Launched 12 campaigns, 5 of them in new markets. Built a library of 315 articles that still drives sign-ups. Before that: Wolt and L'Oréal. Most at home with analytics and copywriting. Into vintage synthesizers.

Good reasons to reach out
  • Roles in content and SEO
  • Questions about content and SEO
  • Second opinions on copywriting decisions
  • Speaking or podcast invitations
Please don't message about
  • Crypto token projects
  • Paid follower schemes
  • SEO and link-building offers

Slower in the last week of each quarter

Skills
copywritingcontent strategyeditorialanalytics
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in developer tools, Lisbon or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
AI infrastructure, Fintech
Work mode
On-site
Available
30 days notice
Work authorization
Authorized to work in Portugal
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Contract-only roles

10 years in content and SEO. Strongest at editorial and analytics. Serving notice now.

Lisbon, Portugalcontent strategyanalyticscopywriting
Open

Experience

  1. Content Marketing Lead
    Jun 2022 - Present
    Spotify · 4 yr 5 mo · Full-time · Lisbon, Portugal
    • Grew organic traffic from 98k to 1414k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Mar 2019 - Jun 2022
    Wolt · 3 yr 3 mo · Full-time · Lisbon, Portugal
    • Launched 18 campaigns, 5 of them in new markets.
    • Grew organic traffic from 187k to 952k monthly visits.
  3. Marketing Associate
    Jul 2016 - Dec 2018
    L'Oréal · 2 yr 5 mo · Full-time · Lisbon, Portugal
    • Built a library of 789 articles that still drives sign-ups.
    • Launched 14 campaigns, 5 of them in new markets.

Projects

Conference talk: lessons from content
2023

What went wrong and what worked while scaling content and SEO.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Erasmus University Rotterdam
    MSc, Journalism
    2015 - 2017
  2. Humboldt University of Berlin
    BA, Journalism
    2012 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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