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Roos Peeters

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Director of Design, Telefónica - synthesis · usability testing · interviews

Works at
Telefónica
Location
Brussels, Belgium · CET (UTC+1)
Experience
11+ years experience
Education
Bocconi University
Languages
English, Dutch, French
Message Connect

Overview

I lead user research at Telefónica in Brussels. Ran 116 usability sessions and turned them into a research repository. Before that: Maersk and N26. Most at home with usability testing and interviews. Big believer in written communication.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Working sessions on synthesis
Please don't message about
  • Generic networking requests
  • Unpaid work or spec projects
  • Courses and coaching offers

Travels often; replies within 48 hours

Skills
user researchsynthesisinterviewsjobs to be doneusability testing

Experience

  1. Director of Design
    Feb 2024 - Present
    Telefónica · 2 yr 9 mo · Full-time · Brussels, Belgium
    • Cut support tickets about research by 21% with clearer copy and states.
    • Built a component library 29 engineers ship with every day.
    • Ran 48 usability sessions and turned them into a research repository.
  2. UX Researcher
    Aug 2020 - Feb 2024
    Maersk · 3 yr 6 mo · Full-time · Brussels, Belgium
    • Shipped the research redesign that lifted task completion 14%.
    • Built a component library 23 engineers ship with every day.
  3. Product Designer
    Aug 2017 - Jul 2020
    N26 · 2 yr 11 mo · Full-time · Brussels, Belgium
    • Built a component library 49 engineers ship with every day.
    • Cut support tickets about research by 25% with clearer copy and states.
  4. UX Researcher
    Dec 2015 - Aug 2017
    Doctolib · 1 yr 8 mo · Full-time · Brussels, Belgium
    • Built a component library 53 engineers ship with every day.
    • Brought the research flows to WCAG 2.2 AA.

Projects

Conference talk: lessons from research
2023

What went wrong and what worked while scaling user research.

User research benchmark
2022

Reproducible benchmarks comparing jobs to be done and synthesis on real workloads.

References

No references yet.

Education

  1. Bocconi University
    BSc, Human-Computer Interaction
    2011 - 2014

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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