Rowan Bowman

Overview

Based in Montreal. I lead lifecycle marketing at Harbor HQ. Launched 19 campaigns, 5 of them in new markets. Lifted 90-day retention 4 points with lifecycle programs. Before that: OpenText and Meta. Most at home with Braze and retention.

Experience

1. Head of Marketing

   Sep 2023 - Present
   Harbor HQ · 3 yr 1 mo · Full-time · Montreal, QC
   • Lifted 90-day retention 12 points with lifecycle programs.
   • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
   • Launched 18 campaigns, 6 of them in new markets.
2. Growth Marketing Manager

   Nov 2019 - Sep 2023
   OpenText · 3 yr 10 mo · Full-time · Montreal, QC
   • Lifted 90-day retention 14 points with lifecycle programs.
3. Senior Brand Manager

   Nov 2016 - Nov 2019
   Meta · 3 yr · Full-time · Montreal, QC
   • Hired and trained a lifecycle team of 7.
4. Product Marketing Manager

   Sep 2014 - Nov 2016
   Ubisoft · 2 yr 2 mo · Full-time · Montreal, QC
   • Grew lending revenue from $5 million to $30 million ARR.
5. Product Marketing Manager

   Nov 2010 - Sep 2014
   RBC · 3 yr 10 mo · Full-time · Montreal, QC
   • Cut time-to-first-value for new payments customers from 17 days to 2.

No references yet.

Education

1. Simon Fraser University

   BSc, Communications
   2004 - 2008