Rowan Collins

Overview

Head of Marketing at Axis Works, focused on brand. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Hired and trained a brand team of 11. Before that: KPMG and Atlassian. Most at home with campaigns and agency management. Into vintage synthesizers.

Experience

1. Head of Marketing

   Jul 2023 - Present
   Axis Works · 3 yr 3 mo · Full-time · Atlanta, GA
   • Hired and trained a brand team of 7.
   • Launched 10 campaigns, 5 of them in new markets.
2. Marketing Director

   Feb 2022 - Jul 2023
   KPMG · 1 yr 5 mo · Full-time · Atlanta, GA
   • Launched 8 campaigns, 6 of them in new markets.
   • Hired and trained a brand team of 9.
3. Product Marketing Manager

   Dec 2018 - Feb 2022
   Atlassian · 3 yr 2 mo · Full-time · Atlanta, GA
   • Launched the creator product in 11 markets.
   • Ran 70 customer interviews before writing the first spec.
4. Growth Marketing Manager

   Apr 2016 - Dec 2018
   Johnson & Johnson · 2 yr 8 mo · Full-time · Atlanta, GA
   • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
5. Product Marketing Manager

   Dec 2013 - Apr 2016
   Meta · 2 yr 4 mo · Full-time · Atlanta, GA
   • Grew AI products revenue from $1 million to $29 million ARR.
   • Launched the AI products product in 6 markets.

No references yet.

Education

1. Kellogg School of Management

   MBA, Business Administration
   2011 - 2013
2. Penn State

   BS, Psychology
   2006 - 2010