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Sanjay Ashwin Shah

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Head of Data, Umber Logistics - attribution · Looker · SQL

Works at
Umber Logistics
Location
Ottawa, ON · ET (UTC-5)
Experience
14+ years experience
Education
University of Alberta
Languages
English
Hiring
Message Connect

Overview

Currently at Umber Logistics, where I lead marketing analytics with a team of 56. Replaced 66 hand-built dashboards with one metrics layer people trust. Built the marketing science models now used in 12 product decisions a quarter. Most at home with SQL and marketing mix modelling.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Thoughtful intros to people in my field
Please don't message about
  • Generic networking requests
  • Data broker offers
  • Crypto token projects

Travels often; replies within 48 hours

Skills
LookerSQLattributionmarketing mix modellingincrementalityR
HiringHiring for a role
closes in 3 months

Building out marketing science at Umber Logistics: data analysts wanted in Ottawa

Role
Data analyst
Level
Senior
Type
Full-time
Work mode
Remote within country
Compensation
$135k-$167k + equity
Team
Marketing science, 6 people
Start
As soon as possible
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
Intro call, technical deep dive, team chat

Comp C$158k-C$221k. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Ottawa, ONmarketing mix modellingattributionlooker
Open

Experience

  1. Head of Data
    Jan 2024 - Present
    Umber Logistics · 2 yr 10 mo · Full-time · Ottawa, ON
    • Built the marketing science models now used in 6 product decisions a quarter.
    • Replaced 106 hand-built dashboards with one metrics layer people trust.
  2. Senior Data Scientist
    Oct 2020 - Dec 2023
    Meta · 3 yr 2 mo · Full-time · Ottawa, ON
    • Replaced 59 hand-built dashboards with one metrics layer people trust.
  3. Data Analyst
    Oct 2016 - Jul 2020
    Lululemon · 3 yr 9 mo · Full-time · Ottawa, ON
    • Taught SQL to 149 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
  4. Data Analyst
    Oct 2013 - Oct 2016
    Canadian Tire · 3 yr · Full-time · Ottawa, ON
    • Taught SQL to 73 non-analysts.
    • Replaced 61 hand-built dashboards with one metrics layer people trust.
  5. Data Scientist
    Jun 2012 - Oct 2013
    Manulife · 1 yr 4 mo · Full-time · Ottawa, ON
    • Taught SQL to 192 non-analysts.
    • Replaced 20 hand-built dashboards with one metrics layer people trust.

References

No references yet.

Education

  1. University of Alberta
    BSc, Physics
    2006 - 2010

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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