Shaista Iqra Usmani

S

Content Marketing Lead at Kotak Mahindra Bank | ex-Boston Consulting Group

Kotak Mahindra Bank
Bengaluru, India · IST (UTC+5:30)
6+ years experience
IIIT Hyderabad
English, Hindi, Kannada
Open to work
Messaging unavailable

Overview

6 years in marketing, the last 3 at Kotak Mahindra Bank, where I work on the content team. Built a library of 206 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Most at home with copywriting and editorial. Kannada theatre fan.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on content strategy
  • Questions about content and SEO
Please don't message about
  • Offshore staffing offers
  • Crypto token projects
  • SEO and link-building offers

Replies on weekends

Skills
copywritinganalyticscontent strategyeditorial
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at pre-seed gaming companies

Target roles
Content Marketing Lead
Level
Senior
Industries
B2B SaaS, Developer tools
Work mode
Hybrid
Available
60 days notice
Work authorization
Indian citizen
What I'm looking for
Early-stage company (Series B) where content and SEO is core to the product.
Not interested in
Night shifts

6 years in content and SEO. Strongest at editorial and analytics. Available from next month.

Bengaluru, India · remote OKeditorialanalyticscontent strategy
Open

Experience

  1. Content Marketing Lead
    Mar 2024 - Present
    Kotak Mahindra Bank · 2 yr 7 mo · Full-time · Bengaluru, India
    • Hired and trained a content team of 7.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Feb 2021 - Mar 2024
    Boston Consulting Group · 3 yr 1 mo · Full-time · Bengaluru, India
    • Grew organic traffic from 192k to 1281k monthly visits.

Projects

Side project: a recipe search engine
2025

Built with editorial and copywriting. 3655 people used it last year.

References

No references yet.

Education

  1. IIIT Hyderabad
    B.Tech, Marketing
    2015 - 2019

Details

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