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Tatiana Almeida

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Content Marketing Lead, Rappi - analytics · content strategy · editorial

Works at
Rappi
Location
Rio de Janeiro, Brazil · BRT (UTC-3)
Experience
10+ years experience
Education
Universidad de Buenos Aires
Languages
English, Portuguese
Open to work
Message Connect

Overview

Currently at Rappi, where I work on content and SEO. Built a library of 614 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable.

Good reasons to reach out
  • Roles in content and SEO
  • Working sessions on copywriting
Please don't message about
  • Courses and coaching offers
  • SEO and link-building offers
  • Paid follower schemes

Fastest replies in the morning

Skills
content strategyanalyticseditorialcopywriting
Open to workLooking for a role
closes in 3 months

Content Marketing Lead roles in insurance - Rio de Janeiro or remote

Target roles
Content Marketing Lead
Level
Senior
Industries
Climate tech, Fintech
Work mode
Hybrid
Available
From next quarter
Work authorization
Authorized to work in Brazil
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Pure people management

10 years in content and SEO. Strongest at analytics and content strategy. Available from next month.

Rio de Janeiro, Brazil · remote OKanalyticscontent strategyeditorial
Open

Experience

  1. Content Marketing Lead
    Apr 2026 - Present
    Rappi · 7 mo · Full-time · Rio de Janeiro, Brazil
    • Hired and trained a content team of 11.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Product Marketing Manager
    Nov 2023 - Jan 2026
    Banco do Brasil · 2 yr 2 mo · Full-time · Rio de Janeiro, Brazil
    • Cut time-to-first-value for new growth customers from 14 days to 4.
  3. Marketing Associate
    Oct 2021 - Nov 2023
    Bancolombia · 2 yr 1 mo · Full-time · Rio de Janeiro, Brazil
    • Launched 9 campaigns, 3 of them in new markets.
  4. Growth Marketing Manager
    Oct 2018 - Oct 2021
    KPMG · 3 yr · Full-time · Rio de Janeiro, Brazil
    • Grew organic traffic from 100k to 1484k monthly visits.
  5. Marketing Associate
    Feb 2017 - Oct 2018
    Itaú Unibanco · 1 yr 8 mo · Full-time · Rio de Janeiro, Brazil
    • Grew organic traffic from 127k to 1972k monthly visits.

References

No references yet.

Education

  1. Universidad de Buenos Aires
    Licenciatura, Psychology
    2011 - 2015

Details

Compensation expectations
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