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Allison Reid

Sample profile

Marketing Director at HP · Content and SEO · editorial, analytics

Works at
HP
Location
New York, NY · ET (UTC-5)
Experience
11+ years experience
Education
Virginia Tech
Languages
English
AdvisingCo-founder
Message Connect

Overview

I lead content and SEO at HP in New York. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Hired and trained a content team of 3. Before that: Boeing and Accenture. Most at home with analytics and copywriting.

Good reasons to reach out
  • Advice on content and SEO
  • People who want to build this with me
  • Working sessions on editorial
Please don't message about
  • Agency or outsourcing pitches
  • Crypto token projects

Replies on weekends

Skills
analyticseditorialcopywritingsales enablement
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: content and SEO and sales enablement

Topics
content and SEO, editorial, copywriting
Format
Calls
Terms
Paid
Capacity
One call a month
Best for
First-time founders

11 years of content and SEO. One call a month or async reviews.

New York, NY · remote OKsales enablementeditorialcopywriting
Open
Co-founderLooking for a co-founder
closes in 3 months

Looking for an ML-focused co-founder for loyalty programmes for farmer cooperatives

The idea
Looking for an ML-focused co-founder for loyalty programmes for farmer cooperatives
Stage
Idea
I bring
13 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
New York or remote

I bring 11 years of content and SEO (currently HP). Ideally you've shipped B2B software. Pre-product, some customer interviews done.

New York, NYanalyticscopywritingsales enablement
Open

Experience

  1. Marketing Director
    Aug 2022 - Present
    HP · 4 yr 3 mo · Full-time · New York, NY
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 17 campaigns, 5 of them in new markets.
  2. Marketing Associate
    Apr 2021 - Aug 2022
    Boeing · 1 yr 4 mo · Full-time · New York, NY
    • Grew organic traffic from 40k to 674k monthly visits.
  3. Growth Marketing Manager
    Mar 2018 - Apr 2021
    Accenture · 3 yr 1 mo · Full-time · New York, NY
    • Built a library of 269 articles that still drives sign-ups.
  4. Marketing Associate
    Oct 2015 - Mar 2018
    Meta · 2 yr 5 mo · Contract · New York, NY
    • Grew organic traffic from 127k to 1753k monthly visits.

Projects

Write-up: content and SEO in practice
2023

A long-form guide to content and SEO for people starting out.

Open-source analytics toolkit
2022

A small library for content and SEO that 831 developers star on GitHub.

References

No references yet.

Education

  1. Virginia Tech
    BS, Economics
    2010 - 2014

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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