Cole McDonald

S

Head of Marketing at Trellis Care | ex-American Express

Trellis Care
San Francisco, CA · PT (UTC-8)
13+ years experience
Rhode Island School of Design
English
Hiring
Messaging unavailable

Overview

13 years in marketing, the last 4 at Trellis Care, where I lead the content team. Built a library of 276 articles that still drives sign-ups. Before that: American Express and Morgan Stanley. Coffee nerd.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Thoughtful intros to people in my field
  • Questions about content and SEO
Please don't message about
  • Unpaid work or spec projects
  • Agency or outsourcing pitches

Answers in batches on Fridays

Skills
content strategyanalyticseditorialcopywritingpipeline
HiringHiring for a role
closes in 3 months

Hiring a product marketer for the content team - San Francisco

Role
Product marketer
Level
Senior
Type
Full-time
Work mode
Remote within country
Compensation
$183k-$225k
Team
Content, 8 people
Start
As soon as possible
Must have
Campaigns you can show results for Strong writing Clear written communication
Process
Decision within 10 days

Comp $153k-$273k. We decide within ten days. Message me with one thing you shipped that you're proud of.

San Francisco, CAcopywritingpipelineanalytics
Open

Experience

  1. Head of Marketing
    Feb 2023 - Present
    Trellis Care · 3 yr 8 mo · Full-time · San Francisco, CA
    • Built a library of 608 articles that still drives sign-ups.
    • Hired and trained a content team of 12.
    • Launched 12 campaigns, 5 of them in new markets.
  2. Product Marketing Manager
    Jun 2020 - Jan 2023
    American Express · 2 yr 7 mo · Full-time · San Francisco, CA
    • Cut time-to-first-value for new marketplace customers from 13 days to 2.
    • Killed 3 features nobody used and shipped the 3 that customers asked for.
  3. Product Marketing Manager
    Oct 2017 - Jun 2020
    Morgan Stanley · 2 yr 8 mo · Contract · San Francisco, CA
    • Killed 7 features nobody used and shipped the 2 that customers asked for.
    • Grew care revenue from $5 million to $25 million ARR.
  4. Growth Marketing Manager
    Aug 2015 - Oct 2017
    Johnson & Johnson · 2 yr 2 mo · Full-time · San Francisco, CA
    • Launched 17 campaigns, 6 of them in new markets.
    • Grew organic traffic from 162k to 921k monthly visits.
  5. Marketing Associate
    Oct 2013 - Aug 2015
    HP · 1 yr 10 mo · Full-time · San Francisco, CA
    • Grew organic traffic from 77k to 1951k monthly visits.

References

No references yet.

Education

  1. Rhode Island School of Design
    BFA, Psychology
    2009 - 2013

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