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Derek Wu

Sample profile

Founder, Signal Works - consumer brands · marketing · supply chain

Works at
Signal Works
Location
New York, NY · ET (UTC-5)
Experience
13+ years experience
Education
Carnegie Mellon University
Languages
English
Advising
Message Connect

Overview

Founder of Signal Works (D2C food brands). 17 years of building before that. Took Signal Works from zero to $11 million ARR. Previously built and sold a small D2C food brands company.

Good reasons to reach out
  • Advice on D2C food brands
  • Questions about D2C food brands
Please don't message about
  • SEO and link-building offers
  • Crypto token projects
  • Offshore staffing offers

Replies on weekends

Skills
consumer brandssupply chainmarketing
AdvisingOpen to advising
closes in 3 months

Open to advising seed teams on D2C food brands

Topics
D2C food brands, marketing, consumer brands
Format
Async reviews
Terms
Free for early founders
Capacity
Two calls a month
Best for
Teams scaling past 50 people

17 years of D2C food brands. Can review plans, decks and hiring loops.

New York, NY · remote OKmarketingsupply chainconsumer brands
Open

Experience

  1. Founder
    Jul 2024 - Present
    Signal Works · 2 yr 4 mo · Full-time · New York, NY
    • Signed 285 paying customers, 20 of them enterprises.
    • Raised $22 million across 2 rounds.
  2. Principal Product Manager
    Dec 2020 - Jul 2024
    Goldman Sachs · 3 yr 7 mo · Full-time · New York, NY
    • Sit on 5 boards.
    • Led or co-led 23 investments, 8 of them now at Series B or later.
  3. Principal Product Manager
    Mar 2018 - Nov 2020
    Meta · 2 yr 8 mo · Full-time · New York, NY
    • Backed 23 founders at pre-seed and seed.
    • Led or co-led 8 investments, 7 of them now at Series B or later.
  4. Product Manager
    Oct 2015 - Mar 2018
    Instacart · 2 yr 5 mo · Full-time · New York, NY
    • Killed 4 features nobody used and shipped the 4 that customers asked for.
  5. Director of Product
    Jan 2014 - Oct 2015
    EY · 1 yr 9 mo · Full-time · New York, NY
    • Killed 7 features nobody used and shipped the 4 that customers asked for.

Projects

Side project: a commute planner
2025

Built with consumer brands and marketing. 4496 people used it last year.

References

No references yet.

Education

  1. Carnegie Mellon University
    BS, Engineering
    2005 - 2009

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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