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Eugene Tay

Content Marketing Lead at Afterpay · Content and SEO · editorial, content strategy

Works at: Afterpay
Location: Hong Kong · HKT (UTC+8)
Experience: 8+ years experience
Education: Yonsei University
Languages: English, Cantonese

Open to work

Message Connect

Overview

8 years in marketing, the last 2 at Afterpay, where I work on the content team. Grew organic traffic from 191k to 1752k monthly visits. Before that: ByteDance and OCBC. Most at home with content strategy and editorial. I teach a weekend class on analytics.

Good reasons to reach out

Roles in content and SEO
Second opinions on copywriting decisions
Questions about content and SEO
Thoughtful intros to people in my field

Please don't message about

Courses and coaching offers
Agency or outsourcing pitches
Generic networking requests

Answers in batches on Fridays

Skills

analyticscopywritingcontent strategyeditorial

Open to workLooking for a role

closes in 3 months

Open to Content Marketing Lead roles at growth-stage developer tools companies

Target roles: Content Marketing Lead
Level: Senior
Industries: Fintech, Healthtech
Work mode: Hybrid
Available: From next quarter
Work authorization: Open to relocating
What I'm looking for: Early-stage company (Series A) where content and SEO is core to the product.
Not interested in: Contract-only roles

8 years in content and SEO. Strongest at content strategy and copywriting. Available immediately.

Hong Kong · remote OKcopywritingcontent strategyanalytics

Open

Experience

Content Marketing Lead
Feb 2025 - Present
Afterpay · 1 yr 9 mo · Full-time · Hong Kong
- Launched 8 campaigns, 2 of them in new markets.
- Hired and trained a content team of 10.
- Built a library of 428 articles that still drives sign-ups.
Marketing Associate
Oct 2022 - Feb 2025
ByteDance · 2 yr 4 mo · Full-time · Hong Kong
- Launched 8 campaigns, 3 of them in new markets.
Product Marketing Manager
Mar 2021 - Oct 2022
OCBC · 1 yr 7 mo · Full-time · Hong Kong
- Ran 196 customer interviews before writing the first spec.
Marketing Associate
Jan 2019 - Mar 2021
Microsoft · 2 yr 2 mo · Full-time · Hong Kong
- Launched 18 campaigns, 4 of them in new markets.
- Grew organic traffic from 180k to 1522k monthly visits.

Projects

Side project: a habit tracker

2025

Built with content strategy and copywriting. 1367 people used it last year.

Write-up: content and SEO in practice

2025

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

Yonsei University
BA, Journalism
2014 - 2018

Details

Compensation expectations

What they are targeting for their next role.

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Eugene Tay

Overview

Open to Content Marketing Lead roles at growth-stage developer tools companies

Experience

Projects

References

Education

Details

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