Gaurav Apte

S

Head of Data at Cobalt Pay · Marketing analytics · marketing mix modelling, R

Cobalt Pay
Pune, India · IST (UTC+5:30)
10+ years experience
XLRI Jamshedpur
English, Hindi, Marathi
Hiring
Messaging unavailable

Overview

I lead marketing analytics at Cobalt Pay in Pune. Built the marketing science models now used in 7 product decisions a quarter. Before that: Bosch and Accenture.

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Skills
Lookermarketing mix modellingincrementalitySQLRattribution
HiringHiring for a role
closes in 3 months

Building out marketing science at Cobalt Pay: data analysts wanted in Pune

Role
Data analyst
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
₹36-70 LPA
Team
Marketing science, 16 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Comfort with ambiguity
Process
Decision within 10 days

Comp ₹20-72 LPA. We decide within ten days. Message me with one thing you shipped that you're proud of.

Pune, India · remote OKrattributionmarketing mix modelling
Open

Experience

  1. Head of Data
    May 2025 - Present
    Cobalt Pay · 1 yr 5 mo · Full-time · Pune, India
    • Replaced 98 hand-built dashboards with one metrics layer people trust.
    • Built the marketing science models now used in 4 product decisions a quarter.
    • Taught SQL to 191 non-analysts.
  2. Data Scientist
    Jul 2022 - May 2025
    Bosch · 2 yr 10 mo · Full-time · Pune, India
    • Replaced 92 hand-built dashboards with one metrics layer people trust.
    • Taught SQL to 126 non-analysts.
  3. Data Scientist
    Mar 2020 - Jul 2022
    Accenture · 2 yr 4 mo · Full-time · Pune, India
    • Taught SQL to 149 non-analysts.
    • Replaced 53 hand-built dashboards with one metrics layer people trust.
  4. Data Analyst
    Jun 2018 - Nov 2019
    Freshworks · 1 yr 5 mo · Contract · Pune, India
    • Replaced 64 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
  5. Data Analyst
    Jan 2017 - Jun 2018
    Wipro · 1 yr 5 mo · Full-time · Pune, India
    • Replaced 22 hand-built dashboards with one metrics layer people trust.

Projects

Marketing analytics benchmark
2024

Reproducible benchmarks comparing marketing mix modelling and attribution on real workloads.

Open-source SQL toolkit
2023

A small library for marketing analytics that 579 developers star on GitHub.

References

No references yet.

Education

  1. XLRI Jamshedpur
    MBA, Business Administration
    2020 - 2022
  2. University of Delhi
    B.Com, Economics
    2012 - 2016

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