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Harper Roberts

Sample profile

Content Marketing Lead at Canadian Tire · Content and SEO

Works at
Canadian Tire
Location
Toronto, ON · ET (UTC-5)
Experience
10+ years experience
Education
OCAD University
Languages
English
Message Connect

Overview

I've spent 10 years on content and SEO - first at Air Canada, now at Canadian Tire. Launched 19 campaigns, 6 of them in new markets. Before that: Bell Canada and Scotiabank. Most at home with content strategy and analytics.

Good reasons to reach out
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Generic networking requests
  • Courses and coaching offers

Answers in batches on Fridays

Skills
analyticscopywritingeditorialcontent strategy

Experience

  1. Content Marketing Lead
    Oct 2024 - Present
    Canadian Tire · 2 yr 1 mo · Full-time · Toronto, ON
    • Launched 14 campaigns, 3 of them in new markets.
    • Grew organic traffic from 56k to 860k monthly visits.
  2. Growth Marketing Manager
    Jul 2023 - Oct 2024
    Bell Canada · 1 yr 3 mo · Full-time · Toronto, ON
    • Launched 12 campaigns, 4 of them in new markets.
    • Hired and trained a content team of 5.
  3. Marketing Associate
    Aug 2020 - Jul 2023
    Scotiabank · 2 yr 11 mo · Full-time · Toronto, ON
    • Grew organic traffic from 74k to 603k monthly visits.
  4. Marketing Associate
    Sep 2018 - Aug 2020
    BMO · 1 yr 11 mo · Full-time · Toronto, ON
    • Grew organic traffic from 97k to 1237k monthly visits.
  5. Marketing Associate
    Oct 2016 - Sep 2018
    Air Canada · 1 yr 11 mo · Full-time · Toronto, ON
    • Built a library of 300 articles that still drives sign-ups.
    • Launched 11 campaigns, 3 of them in new markets.

Projects

Conference talk: lessons from content
2025

What went wrong and what worked while scaling content and SEO.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. OCAD University
    BDes, Business Administration
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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