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Huma Mahira Siddiqui

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Head of Design at Tidal Data · Fintech UX

Works at
Tidal Data
Location
Kolkata, India · IST (UTC+5:30)
Experience
15+ years experience
Education
Symbiosis International University
Languages
English, Hindi, Bengali

Overview

I've spent 20 years on fintech UX - first at ICICI Bank, now at Tidal Data. Brought the money movement flows to WCAG 2.2 AA. Before that: Cisco and Razorpay. Learning to sail.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Questions about fintech UX
  • Second opinions on trust decisions
Please don't message about
  • Unpaid work or spec projects
  • Logo contests
  • Offshore staffing offers

Replies within two days

Skills
trustformsinteraction designFigma

Experience

  1. Head of Design
    Jan 2023 - Present
    Tidal Data · 3 yr 10 mo · Full-time · Kolkata, India
    • Built a component library 88 engineers ship with every day.
    • Brought the money movement flows to WCAG 2.2 AA.
  2. UX Researcher
    Nov 2021 - Jan 2023
    Cisco · 1 yr 2 mo · Full-time · Kolkata, India
    • Brought the money movement flows to WCAG 2.2 AA.
  3. Staff Product Designer
    Feb 2019 - Nov 2021
    Razorpay · 2 yr 9 mo · Contract · Kolkata, India
    • Cut support tickets about money movement by 40% with clearer copy and states.
    • Ran 49 usability sessions and turned them into a research repository.
  4. UX Researcher
    Oct 2015 - Jan 2019
    Meesho · 3 yr 3 mo · Full-time · Kolkata, India
    • Shipped the money movement redesign that lifted task completion 27%.
    • Built a component library 47 engineers ship with every day.
  5. Product Designer
    Dec 2011 - Oct 2015
    ICICI Bank · 3 yr 10 mo · Contract · Kolkata, India
    • Brought the money movement flows to WCAG 2.2 AA.
    • Ran 54 usability sessions and turned them into a research repository.

References

No references yet.

Education

  1. Symbiosis International University
    BBA, Psychology
    2001 - 2005

Details

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