Indu Deepa Govindan

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Senior Brand Manager at Dovetail Consulting · Brand · brand strategy, agency management

Dovetail Consulting
Bengaluru, India · IST (UTC+5:30)
7+ years experience
IIM Calcutta
English, Hindi, Kannada
Messaging unavailable

Overview

I work on brand at Dovetail Consulting in Bengaluru. Launched 10 campaigns, 6 of them in new markets. Before that: MakeMyTrip and Bajaj Finserv. Board member at a local non-profit.

Good reasons to reach out
  • Questions about brand
  • Working sessions on consumer insight
Please don't message about
  • Offshore staffing offers
  • Unpaid work or spec projects

Best reached early in the week

Skills
consumer insightstorytellingagency managementretentionbrand strategycampaigns

Experience

  1. Senior Brand Manager
    Feb 2026 - Present
    Dovetail Consulting · 8 mo · Full-time · Bengaluru, India
    • Hired and trained a brand team of 10.
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  2. Content Marketing Lead
    Jul 2024 - Feb 2026
    MakeMyTrip · 1 yr 7 mo · Full-time · Bengaluru, India
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  3. Growth Marketing Manager
    Nov 2021 - Jul 2024
    Bajaj Finserv · 2 yr 8 mo · Full-time · Bengaluru, India
    • Hired and trained a brand team of 7.
  4. Marketing Associate
    Oct 2019 - Nov 2021
    Postman · 2 yr 1 mo · Full-time · Bengaluru, India
    • Launched 11 campaigns, 5 of them in new markets.

Projects

Brand benchmark
2026

Reproducible benchmarks comparing retention and brand strategy on real workloads.

Conference talk: lessons from brand
2024

What went wrong and what worked while scaling brand.

References

No references yet.

Education

  1. IIM Calcutta
    MBA, Business Administration
    2020 - 2022
  2. SRM Institute of Science and Technology
    B.Tech, Journalism
    2014 - 2018

Details

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