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Overview
Currently at HP, where I work on content and SEO. Built a library of 408 articles that still drives sign-ups. Before that: Bain & Company and Spotify. Most at home with content strategy and editorial. Board member at a local non-profit.
Good reasons to reach out
- Questions about content and SEO
- Working sessions on copywriting
- Thoughtful intros to people in my field
Please don't message about
- Unpaid work or spec projects
- Generic networking requests
Answers in batches on Fridays
Skills
analyticseditorialcopywritingcontent strategy
Experience
- Content Marketing LeadNov 2025 - PresentHP · 1 yr · Full-time · San Diego, CA
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Grew organic traffic from 161k to 440k monthly visits.
- Product Marketing ManagerMar 2022 - Nov 2025Bain & Company · 3 yr 8 mo · Full-time · San Diego, CA
- Ran 169 customer interviews before writing the first spec.
- Marketing AssociateNov 2018 - Mar 2022Spotify · 3 yr 4 mo · Full-time · San Diego, CA
- Grew organic traffic from 61k to 1474k monthly visits.
- Launched 19 campaigns, 2 of them in new markets.
- Marketing AssociateOct 2016 - Nov 2018Snap · 2 yr 1 mo · Full-time · San Diego, CA
- Grew organic traffic from 71k to 634k monthly visits.
- Built a library of 615 articles that still drives sign-ups.
References
No references yet.
Education
- WhartonMBA, Business Administration2018 - 2020
- Stanford UniversityBS, Journalism2011 - 2015
Details
Compensation expectations
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Direct contact details
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