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Janani Jayaraman

Sample profile

Content Marketing Lead at Persistent Systems | ex-Paytm

Works at
Persistent Systems
Location
Hyderabad, India · IST (UTC+5:30)
Experience
10+ years experience
Education
IIM Bangalore
Languages
English, Hindi, Telugu
Open to work
Message Connect

Overview

I've spent 10 years on content and SEO - first at Mphasis, now at Persistent Systems. Launched 14 campaigns, 5 of them in new markets. Hired and trained a content team of 12. Before that: Paytm and Mphasis. Most at home with editorial and content strategy. Jazz piano, badly.

Good reasons to reach out
  • Roles in content and SEO
  • Questions about content and SEO
Please don't message about
  • Generic networking requests
  • Unpaid work or spec projects

Replies between meetings, usually same day

Skills
content strategyanalyticseditorialcopywriting
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in marketplaces, Hyderabad or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Developer tools, Healthtech
Work mode
Hybrid
Available
30 days notice
Work authorization
Indian citizen
What I'm looking for
Hands-on work on copywriting with room to mentor.
Not interested in
Pure people management

10 years in content and SEO. Strongest at editorial and copywriting. Available immediately.

Hyderabad, India · remote OKcontent strategyeditorialanalytics
Open

Experience

  1. Content Marketing Lead
    Oct 2022 - Present
    Persistent Systems · 4 yr 1 mo · Full-time · Hyderabad, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 10 campaigns, 6 of them in new markets.
    • Hired and trained a content team of 9.
  2. Product Marketing Manager
    Apr 2020 - Oct 2022
    Paytm · 2 yr 6 mo · Full-time · Hyderabad, India
    • Killed 4 features nobody used and shipped the 2 that customers asked for.
  3. Marketing Associate
    Apr 2017 - Apr 2020
    Mphasis · 3 yr · Full-time · Hyderabad, India
    • Grew organic traffic from 97k to 1891k monthly visits.

References

No references yet.

Education

  1. IIM Bangalore
    MBA, Business Administration
    2019 - 2021
  2. IIT Hyderabad
    B.Tech, Marketing
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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