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Mehreen Iqra Naqvi

Sample profile

Content Marketing Lead, Persistent Systems - content strategy · copywriting · analytics

Works at
Persistent Systems
Location
Hyderabad, India · IST (UTC+5:30)
Experience
9+ years experience
Education
IIM Ahmedabad
Languages
English, Hindi, Telugu
Open to work
Message Connect

Overview

9 years in marketing, the last 1 at Persistent Systems, where I work on the content team. Grew organic traffic from 90k to 1735k monthly visits. Built a library of 403 articles that still drives sign-ups. Before that: HDFC Bank and Nvidia. Most at home with HubSpot and analytics. Former debater; now I argue with spreadsheets.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
  • Questions about content and SEO
  • Second opinions on HubSpot decisions
Please don't message about
  • Guest post swaps
  • SEO and link-building offers
  • Courses and coaching offers

Slower in the last week of each quarter

Skills
analyticscopywritingeditorialHubSpotcontent strategy
Open to workLooking for a role
closes in 3 months

Content Marketing Lead roles in gaming - Hyderabad or remote

Target roles
Content Marketing Lead
Level
Senior
Industries
B2B SaaS, Logistics
Work mode
Hybrid
Available
90 days notice
Work authorization
Indian citizen, open to relocating
What I'm looking for
Early-stage company (Series A) where content and SEO is core to the product.
Not interested in
Agencies and outsourcing firms

9 years in content and SEO. Strongest at content strategy and editorial. Can start in about six weeks.

Hyderabad, India · remote OKcopywritinganalyticshubspot
Open

Experience

  1. Content Marketing Lead
    May 2025 - Present
    Persistent Systems · 1 yr 6 mo · Full-time · Hyderabad, India
    • Launched 4 campaigns, 2 of them in new markets.
    • Grew organic traffic from 99k to 1190k monthly visits.
    • Hired and trained a content team of 9.
  2. Growth Marketing Manager
    Feb 2022 - May 2025
    HDFC Bank · 3 yr 3 mo · Full-time · Hyderabad, India
    • Launched 6 campaigns, 5 of them in new markets.
    • Built a library of 345 articles that still drives sign-ups.
  3. Product Marketing Manager
    Nov 2020 - Feb 2022
    Nvidia · 1 yr 3 mo · Full-time · Hyderabad, India
    • Grew payments revenue from $1 million to $34 million ARR.
    • Ran 79 customer interviews before writing the first spec.
  4. Growth Marketing Manager
    Jan 2019 - Nov 2020
    Dream11 · 1 yr 10 mo · Full-time · Hyderabad, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 9 campaigns, 3 of them in new markets.
  5. Marketing Associate
    Oct 2017 - Jan 2019
    Google · 1 yr 3 mo · Full-time · Hyderabad, India
    • Grew organic traffic from 173k to 1789k monthly visits.

Projects

Open-source HubSpot toolkit
2024

A small library for content and SEO that 50 developers star on GitHub.

References

No references yet.

Education

  1. IIM Ahmedabad
    MBA, Business Administration
    2019 - 2021
  2. Manipal Institute of Technology
    B.Tech, Psychology
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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