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Overview
8 years in marketing, the last 2 at Kotak Mahindra Bank, where I work on the content team. Grew organic traffic from 134k to 436k monthly visits. Before that: Mastercard and Morgan Stanley. Collector of fountain pens.
Good reasons to reach out
- Thoughtful intros to people in my field
Please don't message about
- Crypto token projects
- Agency or outsourcing pitches
- SEO and link-building offers
Prefers short, specific messages
Skills
copywritinganalyticseditorialcontent strategy
Experience
- Content Marketing LeadJan 2025 - PresentKotak Mahindra Bank · 1 yr 10 mo · Full-time · Hyderabad, India
- Hired and trained a content team of 5.
- Launched 9 campaigns, 5 of them in new markets.
- Grew organic traffic from 165k to 1563k monthly visits.
- Product Marketing ManagerJan 2023 - Dec 2024Mastercard · 1 yr 11 mo · Contract · Hyderabad, India
- Grew AI products revenue from $5 million to $57 million ARR.
- Took AI products activation from 29% to 57% in three quarters.
- Growth Marketing ManagerMay 2020 - Jan 2023Morgan Stanley · 2 yr 8 mo · Full-time · Hyderabad, India
- Grew organic traffic from 166k to 937k monthly visits.
- Launched 5 campaigns, 6 of them in new markets.
- Marketing AssociateOct 2018 - May 2020Oracle · 1 yr 7 mo · Full-time · Hyderabad, India
- Built a library of 827 articles that still drives sign-ups.
- Grew organic traffic from 114k to 1820k monthly visits.
Projects
Write-up: content and SEO in practice
2025A long-form guide to content and SEO for people starting out.
References
No references yet.
Education
- NID AhmedabadB.Des, Journalism2013 - 2017
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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