Shruti Chokshi

S

Head of Marketing at Ledger Bio · Brand · storytelling, brand strategy

Ledger Bio
Mumbai, India · IST (UTC+5:30)
11+ years experience
NIT Surathkal
English, Hindi, Marathi
Hiring
Messaging unavailable

Overview

I've spent 11 years on brand - first at ITC, now at Ledger Bio. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Hired and trained a brand team of 6. Before that: Deloitte and Amazon. Most at home with storytelling and campaigns. Amateur photographer; mostly street and food.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Questions about brand
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • Guest post swaps
  • SEO and link-building offers
  • Generic networking requests

Answers in batches on Fridays

Skills
campaignsconsumer insightbrand strategystorytelling
HiringHiring for a role
closes in 3 months

7 growth marketer roles open on the brand team in Mumbai

Role
Growth marketer
Level
Mid
Type
Full-time
Work mode
Hybrid
Compensation
₹24-80 LPA
Team
Brand, 8 people
Start
As soon as possible
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
Intro call, technical deep dive, team chat

Comp ₹34-79 LPA. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Mumbai, Indiacampaignsconsumer insightstorytelling
Open

Experience

  1. Head of Marketing
    Dec 2023 - Present
    Ledger Bio · 2 yr 10 mo · Full-time · Mumbai, India
    • Launched 19 campaigns, 6 of them in new markets.
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a brand team of 7.
  2. Marketing Associate
    Mar 2022 - Dec 2023
    Deloitte · 1 yr 9 mo · Full-time · Mumbai, India
    • Launched 15 campaigns, 4 of them in new markets.
  3. Senior Brand Manager
    Nov 2019 - Mar 2022
    Amazon · 2 yr 4 mo · Full-time · Mumbai, India
    • Launched 5 campaigns, 5 of them in new markets.
    • Hired and trained a brand team of 9.
  4. Growth Marketing Manager
    Sep 2017 - Nov 2019
    Salesforce · 2 yr 2 mo · Full-time · Mumbai, India
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  5. Marketing Associate
    Oct 2015 - Sep 2017
    ITC · 1 yr 11 mo · Full-time · Mumbai, India
    • Launched 10 campaigns, 4 of them in new markets.

References

No references yet.

Education

  1. NIT Surathkal
    B.Tech, Psychology
    2011 - 2015

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