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Vyshak Achar

Content Marketing Lead at Persistent Systems | ex-Amazon

Works at: Persistent Systems
Location: Chennai, India · IST (UTC+5:30)
Experience: 7+ years experience
Education: Symbiosis International University
Languages: English, Hindi, Tamil

Advising

Message Connect

Overview

7 years in marketing, the last 3 at Persistent Systems, where I work on the content team. Launched 11 campaigns, 2 of them in new markets. Hired and trained a content team of 7. Before that: Amazon and Ola. Most at home with CAC/LTV and content strategy.

Good reasons to reach out

Advice on content and SEO
Thoughtful intros to people in my field

Please don't message about

Paid follower schemes
SEO and link-building offers

Slower in the last week of each quarter

Skills

CAC/LTVanalyticscontent strategycopywritingeditorial

AdvisingOpen to advising

closes in 3 months

Office hours for first-time founders: content and SEO and CAC/LTV

Topics: content and SEO, editorial, copywriting
Format: Async reviews
Terms: Equity
Capacity: One call a month
Best for: First-time founders

7 years of content and SEO. Prefer specific questions over coffee chats.

Chennai, India · remote OKcontent strategyeditorialcopywriting

Open

Experience

Content Marketing Lead
Mar 2024 - Present
Persistent Systems · 2 yr 8 mo · Full-time · Chennai, India
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 4.
- Built a library of 804 articles that still drives sign-ups.
Growth Marketing Manager
Dec 2022 - Mar 2024
Amazon · 1 yr 3 mo · Contract · Chennai, India
- Built a library of 449 articles that still drives sign-ups.
- Grew organic traffic from 87k to 717k monthly visits.
Marketing Associate
Jun 2021 - Dec 2022
Ola · 1 yr 6 mo · Full-time · Chennai, India
- Grew organic traffic from 71k to 751k monthly visits.
- Launched 4 campaigns, 3 of them in new markets.
Marketing Associate
Oct 2019 - Jun 2021
KPMG · 1 yr 8 mo · Full-time · Chennai, India
- Built a library of 202 articles that still drives sign-ups.

References

No references yet.

Education

Symbiosis International University
BBA, Journalism
2014 - 2018

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

Direct email and a scheduling link.

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Vyshak Achar

Overview

Office hours for first-time founders: content and SEO and CAC/LTV

Experience

References

Education

Details

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