Alba Elena Rodrigues

S

Data Analyst at Upland Technologies · SQL, marketing mix modelling

Upland Technologies
Barcelona, Spain · CET (UTC+1)
1+ years experience
Bocconi University
English, Spanish
Messaging unavailable

Overview

Currently at Upland Technologies, where I work on marketing analytics. Replaced 39 hand-built dashboards with one metrics layer people trust. Taught SQL to 180 non-analysts. Amateur photographer; mostly street and food.

Good reasons to reach out
  • Working sessions on R
  • Questions about marketing analytics
  • Second opinions on incrementality decisions
Please don't message about
  • Generic networking requests
  • Data broker offers
  • Survey or panel invitations
Skills
SQLLookerattributionRmarketing mix modellingincrementality

Experience

  1. Data Analyst
    Apr 2026 - Present
    Upland Technologies · 6 mo · Full-time · Barcelona, Spain
    • Taught SQL to 33 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 103 hand-built dashboards with one metrics layer people trust.

Projects

Conference talk: lessons from marketing science
2023

What went wrong and what worked while scaling marketing analytics.

References

No references yet.

Education

  1. Bocconi University
    BSc, Physics
    2022 - 2025

Details

Compensation expectations
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