Madelyn Williamson

Senior Brand Manager, Upland Technologies - consumer insight · agency management · campaigns

Upland Technologies

Dallas, TX · CT (UTC-6)

7+ years experience

Johns Hopkins University

English

Messaging unavailable

Overview

Based in Dallas. I work on brand at Upland Technologies. Launched 13 campaigns, 5 of them in new markets. Before that: KPMG and Zoom. Most at home with brand strategy and campaigns. Yoga every morning.

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Slower in the last week of each quarter

Skills

agency managementbrand strategystorytellingconsumer insightcampaigns

Experience

Senior Brand Manager
Jun 2025 - Present
Upland Technologies · 1 yr 4 mo · Full-time · Dallas, TX
- Hired and trained a brand team of 9.
- Launched 15 campaigns, 4 of them in new markets.
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Nov 2022 - Jun 2025
KPMG · 2 yr 7 mo · Full-time · Dallas, TX
- Launched 17 campaigns, 2 of them in new markets.
Growth Marketing Manager
May 2021 - Nov 2022
Zoom · 1 yr 6 mo · Full-time · Dallas, TX
- Launched 10 campaigns, 4 of them in new markets.
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Mar 2020 - May 2021
LinkedIn · 1 yr 2 mo · Full-time · Dallas, TX
- Launched 7 campaigns, 5 of them in new markets.

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Education

Johns Hopkins University
MS, Economics
2020 - 2022
Columbia University
BA, Economics
2015 - 2019

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