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Overview
8 years in marketing, the last 4 at Granite Labs, where I work on the content team. Hired and trained a content team of 5. Grew organic traffic from 92k to 1619k monthly visits. Most at home with analytics and editorial.
Good reasons to reach out
- Speaking or podcast invitations
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- Unpaid work or spec projects
- Paid follower schemes
Replies on weekday evenings
Skills
analyticscontent strategycopywritingeditorial
Experience
- Content Marketing LeadAug 2022 - PresentGranite Labs · 4 yr 3 mo · Full-time · Tokyo, Japan
- Built a library of 237 articles that still drives sign-ups.
- Hired and trained a content team of 3.
- Growth Marketing ManagerMay 2020 - Aug 2022McKinsey & Company · 2 yr 3 mo · Full-time · Tokyo, Japan
- Launched 4 campaigns, 5 of them in new markets.
- Marketing AssociateOct 2018 - May 2020Afterpay · 1 yr 7 mo · Full-time · Tokyo, Japan
- Built a library of 755 articles that still drives sign-ups.
Projects
Write-up: content and SEO in practice
2023A long-form guide to content and SEO for people starting out.
References
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Education
- National Taiwan UniversityBS, Journalism2013 - 2017
Details
Compensation expectations
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Direct contact details
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