Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Lily Gordon

Sample profile

Co-founder & CTO at Ferro Analytics · D2C food brands

Works at
Ferro Analytics
Location
Chicago, IL · CT (UTC-6)
Experience
9+ years experience
Education
UT Austin
Languages
English

Overview

I started Ferro Analytics to fix D2C food brands for teams who were tired of the workarounds. Grew the team to 87 people across 3 countries. Took Ferro Analytics from zero to $9 million ARR. Most at home with supply chain and marketing. I read too many books about cities.

Good reasons to reach out
  • Investors who back our stage and sector
  • Candidates for the role I'm hiring for
  • Questions about D2C food brands
  • Thoughtful intros to people in my field
  • Working sessions on marketing
Please don't message about
  • Agency or outsourcing pitches
  • Generic networking requests
  • Unpaid work or spec projects

Prefers short, specific messages

Skills
marketingRustsupply chainconsumer brands
HiringHiring for a role
closes in 3 months

Looking for founding engineers to join Ferro Analytics early - D2C food brands

Role
Founding engineer
Level
Senior
Type
Full-time
Work mode
Remote within country
Compensation
$141k-$173k + equity
Team
Founding team, 7 people
Start
Within two months
Must have
Production experience with consumer brands Production experience with Rust Ownership of something end to end
Process
Intro call, technical deep dive, team chat

Comp $210k-$266k. We decide within ten days. Message me with one thing you shipped that you're proud of.

Chicago, ILsupply chainconsumer brandsmarketing
RaisingRaising capital
closes in 3 months

Seed round open - carbon accounting for freight forwarders, $179k MRR

Stage
Seed
Raising
$179k
Instrument
SAFE
Committed so far
Opening the round now
Lead investor
Lead in place
Traction
$179k MRR after 8 months
Use of funds
Engineering hires and the first sales team

$179k MRR after 8 months. Looking for investors who know agritech and can help with regulatory approvals.

Chicago, ILmarketingconsumer brandsrust

Experience

  1. Co-founder & CTO
    May 2025 - Present
    Ferro Analytics · 1 yr 6 mo · Full-time · Chicago, IL
    • Previously built and sold a small D2C food brands company.
    • Raised $22 million across 3 rounds.
  2. Controller
    May 2023 - May 2025
    Robinhood · 2 yr · Full-time · Chicago, IL
    • Built the operating model the board used for a $238 million raise.
    • Saved $5 million a year renegotiating vendor contracts.
  3. Senior Financial Analyst
    Jan 2021 - May 2023
    PayPal · 2 yr 4 mo · Full-time · Chicago, IL
    • Built the operating model the board used for a $196 million raise.
  4. Finance Director
    May 2018 - Jan 2021
    Goldman Sachs · 2 yr 8 mo · Full-time · Chicago, IL
    • Closed the books in 6 days, down from 15.

Projects

Open-source Rust toolkit
2025

A small library for D2C food brands that 343 developers star on GitHub.

Side project: a commute planner
2024

Built with supply chain and consumer brands. 2573 people used it last year.

References

No references yet.

Education

  1. UT Austin
    BS, Computer Science
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections