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Kanika Singhal

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Content Marketing Lead at Ferro Analytics · analytics, content strategy

Works at
Ferro Analytics
Location
Bengaluru, India · IST (UTC+5:30)
Experience
9+ years experience
Education
IIIT Bangalore
Languages
English, Hindi, Kannada
Collaborating
Message Connect

Overview

I've spent 9 years on content and SEO - first at Mahindra Group, now at Ferro Analytics. Built a library of 425 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Nvidia and Freshworks. Kannada theatre fan.

Good reasons to reach out
  • Collaborators for my side project
  • Questions about content and SEO
Please don't message about
  • Agency or outsourcing pitches
  • SEO and link-building offers
  • Offshore staffing offers

Replies between meetings, usually same day

Skills
copywritingpartnershipseditorialanalyticscontent strategy
CollaboratingLooking to collaborate
closes in 3 months

Side project in climate tech: need a designer to build with

Project
Climate tech: need a designer to build with
Skills needed
editorial, Marketing
Time commitment
Weekends
Outcome
Conference talk

Will credit everyone who contributes. Based in Bengaluru, happy to work remotely.

Bengaluru, Indiaeditorialcontent strategypartnerships
Open

Experience

  1. Content Marketing Lead
    Jun 2025 - Present
    Ferro Analytics · 1 yr 5 mo · Full-time · Bengaluru, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 154k to 601k monthly visits.
  2. Product Marketing Manager
    Dec 2022 - Jun 2025
    Nvidia · 2 yr 6 mo · Full-time · Bengaluru, India
    • Grew growth revenue from $8 million to $22 million ARR.
    • Launched the growth product in 13 markets.
  3. Marketing Associate
    Dec 2018 - Sep 2022
    Freshworks · 3 yr 9 mo · Full-time · Bengaluru, India
    • Launched 11 campaigns, 3 of them in new markets.
  4. Marketing Associate
    Oct 2017 - Dec 2018
    Mahindra Group · 1 yr 2 mo · Full-time · Bengaluru, India
    • Grew organic traffic from 98k to 1134k monthly visits.
    • Launched 16 campaigns, 5 of them in new markets.

Projects

Conference talk: lessons from content
2025

What went wrong and what worked while scaling content and SEO.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. IIIT Bangalore
    M.Tech, Psychology
    2020 - 2022
  2. IIT Kanpur
    B.Tech, Psychology
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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Trusted Partners

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